2020年1月2日,人民日报发表题为《规范管理显成效科技支撑促增长游戏产业,创意发展》的文章,对伽马数据相关人员进行了采访。文中称:“内容健康永远是关乎产业发展的最关键问题。专家认为,我国游戏产业应更加注重健康规范与引导,坚持正确的价值导向,抵制、清除不良内容,加大监督管理和社会联动,共同打造健康有序的发展环境,加快推动游戏产业高质量发展。”。

On january 2,2020, the people's daily published an article entitled \"standard management, effective science and technology to support the growth of the game industry, creative development,\" to interview gamma data related personnel. \"The health of the content is always the most critical issue for industrial development,\" the article said. Experts believe that China's game industry should pay more attention to health norms and guidance, adhere to the correct value orientation, resist and eliminate undesirable content, increase supervision, management and social linkage, jointly create a healthy and orderly development environment, and accelerate the development of high quality in the game industry.

  2020年1月3日,伽马数据发布了《2019中国游戏产业——企业社会责任调查报告》。数据显示:2019年社会责任指数达到,较之2018年的有所提升,提升幅度达%。各企业在青少年保护、参与公益、传播文化等方面均有所进步。

On January 3,2020, Gamma data released the 2019 China Game Industry - Corporate Social Responsibility Survey Report. According to the data:2019 social responsibility index reached, up from 2018, the increase of%. All enterprises have made progress in youth protection, participation in public welfare and communication culture.

  尽管整体向好,但伽马数据的监测也显示,在青少年保护和消费者投诉方面,还有很大提升空间。伽马数据对于市场上28家重要企业54款主要产品进行监测,发现依然有个别产品并未严格执行国家《关于防止未成年人沉迷网络游戏的通知》,如用户随意输入错误身份信息也能顺利通过验证的情况。

Despite the overall improvement, the monitoring of gamma data also shows significant room for improvement in adolescent protection and consumer complaints. Monitoring 54 major products from 28 major companies on the market, gamma data found that individual products still did not strictly implement the National Notice on Preventing Minors from Indulging in Online Games, such as the user's random input of the wrong identity information can also be successfully verified.

  伽马数据(微信号:游戏产业报告)发布的《2019中国游戏产业——企业社会责任调查报告》显示:在国内外市场及政策的影响下,中国游戏产业中各企业对于践行社会责任的态度更为积极,履行社会责任的能力也随之提升。根据伽马数据对于中国游戏产业中企业社会责任履行状况的监测,统计得到中国游戏产业企业社会责任指数。2019年企业社会责任指数较去年有所提升,各企业在青少年保护、参与公益、传播文化等方面均有所进步,中国游戏产业中各企业社会责任履行状况发展向好。

Under the influence of domestic and foreign markets and policies, companies in China's gaming industry are more active in their attitude towards social responsibility and their ability to fulfil it, according to the 2019 China Game Industry-Corporate Social Responsibility Survey, released by GHB. According to the monitoring of the performance of corporate social responsibility in China's game industry by gamma data, the index of corporate social responsibility in China's game industry is obtained. In 2019, the corporate social responsibility index rose from last year, with all enterprises making progress in youth protection, participation in public welfare and dissemination of culture.

  伽马数据的《2019中国游戏产业——企业社会责任调查报告》显示:2019年中国游戏产业中,企业履行社会责任的意识和能力均有所增强。各企业积极推动自身在经济、就业、文化娱乐等领域的发展,还通过完善青少年保护体系、参与公益、产品联动传播传统文化等方式回馈社会。

The 2019 China Game Industry - Corporate Social Responsibility Survey report from Gamma data shows that in 2019, the awareness and ability of companies to fulfill social responsibility in China's game industry has increased. All enterprises actively promote their own development in the fields of economy, employment, culture and entertainment, and give back to the society by improving the system of youth protection, participating in public welfare, and spreading traditional culture through product linkage.

  但是,从2019年重点媒体报道网络游戏相关负面新闻类型分布情况来看,中国游戏产业中各企业仍存在未成年人沉迷游戏、企业经营状况、侵权纠纷、涉赌诈骗等方面问题,此外还有用户权益保护等方面,企业社会责任的践行仍有很大改进空间。

However, judging from the distribution of the negative news types related to online games reported by the key media in 2019, the enterprises in the Chinese game industry still have the problems of minors indulging in games, the business situation, the infringement disputes, the gambling fraud and so on, in addition to the protection of the rights and interests of users, the practice of corporate social responsibility still has a lot of room for improvement.

  其中,重点媒体是指《人民日报》《新华社》《中国青年报》《光明日报》《经济日报》及中央电视台等权威媒体。其余财经及产业类媒体,暂未计入考量范围内。

Among them, the key media refers to the People's Daily, Xinhua News Agency, China Youth Daily, Guangming Daily, Economic Daily and CCTV and other authoritative media. The rest of the financial and industrial media are not considered.

  数据来源:2019年重点媒体报道的网络游戏相关负面新闻类型分布情况由重点媒体搜索到的相关新闻筛选去重后进行分类得出。

Data sources: the distribution of online game related negative news types reported by key media in 2019 is classified by the relevant news screening of key media search.

  2019年11月,国家新闻出版署发布《关于防止未成年人沉迷网络游戏的通知》,在实名、使用时长、付费等6个方面明确了未成年人网络游戏应遵循的原则和规范。伽马数据对2019年重点监测的28家企业共54款产品在产品

In November 2019, the State Press and publication Administration issued the notice on preventing minors from indulging in online games, which defined the principles and norms to be followed in the six aspects of real name, use time and payment. Gamma data on a total of 54 products in products in 28 enterprises with focus on monitoring in 2019

  是否有实名认证环节、有认证环节但可以游客登录、是否必须进行身份验证(不能以游客身份登录)、错误身份证号验证、未成年人是否限制充值及时长

Whether has the real name authentication link, has the authentication link but may the visitor to log in, whether must carry on the authentication (cannot log in as the tourist identity), the wrong ID number authentication, whether the minor limits the recharge timely long

  结果显示,有%的游戏产品在每个环节都严格遵守,可以看出近两年国内企业均在积极推动未成年人保护系统的建设。

The results show that% of the game products are strictly observed in every link, and it can be seen that domestic enterprises are actively promoting the construction of juvenile protection system in the last two years.

  从伽马数据监测的情况来看,腾讯、完美世界等17家企业在未成年人保护系统的建设方面更为规范、全面,能够达到《通知》要求。

Judging from the situation of gamma data monitoring,17 enterprises, such as Tencent and Perfect World, are more standardized and comprehensive in the construction of the protection system for minors, and can meet the requirements of the Circular.

  而个别企业的产品,仍存在随意输入错误身份证也可以通过验证登录游戏的情况,对未成年人上网的保护力度有限。

And the products of individual enterprises, there are still random input error ID card can also be verified by the situation of login game, the protection of minors online is limited.

  注:数据来源于伽马数据对2019年重点监测企业的产品参与文化传播相关内容的统计结果。这说明,中国游戏产业中各企业在不断推出精品游戏产品,满足用户的娱乐需求的同时,也在以精品产品为载体,弘扬中国传统文化。腾讯、网易、完美世界等大厂起到表率作用,《王者荣耀》《梦幻西游》手游、《大话西游》手游、《诛仙手游》《诛仙3》端游、《完美世界》手游、《云梦四时歌》手游等产品均多次与传统文化联动,联动内容包括戏曲文化、手工艺文化、地域文化等,联动形式包括推出皮肤、加入新角色、场景植入等。多内容多形式的联动,在更进一步探索游戏文化价值的同时,也让游戏产品承担了传播文化的责任。

Note: The data are derived from the gamma data statistics on the 2019 focus on monitoring the product participation of enterprises in cultural communication related content. This shows that all enterprises in the Chinese game industry are constantly introducing high-quality game products to meet the entertainment needs of users, but also take the high-quality products as the carrier to carry forward the traditional Chinese culture. Tencent, NetEase, the perfect world and other large factories play an exemplary role,\" Honor of Kings \"\"Dream West Tour \"mobile game,\" Big Talk Journey to the West\" mobile game,\" the death of the immortal mobile game \"the end of the game,\" the perfect world\" mobile game,\" Yunmeng 04:00 song \"mobile game and other products have been linked with the traditional culture, including the linked content of opera culture, handicraft, regional culture, such as skin launch, add new roles, scene implantation. Multi-content and multi-form linkage, while further explore the value of game culture, but also let the game products to assume the responsibility of communication culture.

  2019年,更多的企业积极开展公益活动,增加社会效益,树立良好的品牌形象。从2019年重点监测企业公益类型分布来看,各企业开展公益的形式多样,如人文关怀、科学普及、动植物保护等,涉及对象包括儿童、妇女、孤寡老人等。多种类型的公益活动,从多个角度推动了社会的发展。同时,企业还将公益活动融入游戏产品中,既拓展自身产品正向价值,又潜移默化地向更多用户传达公益理念。

In 2019, more enterprises actively carry out public welfare activities to increase social benefits and establish a good brand image. From the 2019 focus on monitoring the distribution of public welfare types of enterprises, enterprises carry out various forms of public welfare, such as humanistic care, scientific popularization, animal and plant protection, involving children, women, lonely elderly people and so on. Various types of public welfare activities, from many angles to promote the development of society. At the same time, enterprises also integrate public welfare activities into the game products, both expand their own products positive value, but also imperceptibly convey the concept of public welfare to more users.

  布局教育领域,是企业肩负起更多社会责任的体现。随着中国游戏产业的快速发展,游戏产业对技术人才的需求不断增加,腾讯游戏、网易游戏、完美世界通过成立专门的教育机构,培养游戏方面的专业人才;三七互娱通过与高校开展合作,挖掘和培养创新人才。企业立足于实践的教育方式,在提升从业人员业务水平及就业能力的同时,也推动了游戏产业的健康发展。除游戏领域的人才教育外,乐元素关注儿童教育,同样有利于社会发展,是企业积极承担社会责任的表现。

The field of layout education is the embodiment of enterprises shouldering more social responsibilities. With the rapid development of China's game industry, the demand for technical talents in the game industry is increasing, Tencent games, NetEase games, perfect world through the establishment of special educational institutions to train professionals in the game; Panax notoginseng mutual entertainment through cooperation with colleges and universities to tap and train innovative talents. Enterprises based on the practice of education, enhance the professional level of employees and employment capacity, but also promote the healthy development of the game industry. Besides the talent education in the field of play, the happy element pays attention to the children's education, which is also beneficial to the social development, and is the expression of the enterprise's active social responsibility.

  遵守法律法规是企业履行社会责任的重要体现。一方面,据伽马数据统计到的2019年重点监测企业法律诉讼案件数量,其中商标权、着作权等侵权纠纷占比超过四成,企业版权保护等法律意识还需要进一步提高。另一方面,2019年重点监测企业在证券市场的表现欠佳,其中某游戏企业在2019年受到证监会及公安局的处罚次数超过10次,严重扰乱证券市场秩序。

Compliance with laws and regulations is an important embodiment for enterprises to fulfill their social responsibilities. On the one hand, according to gamma data statistics in 2019 to focus on monitoring the number of corporate legal litigation cases, including trademark rights, copyright rights and other infringement disputes account for more than 40%, corporate copyright protection and other legal awareness needs to be further improved. On the other hand, the 2019 focus on monitoring the poor performance of enterprises in the securities market, in which a game enterprise was punished more than 10 times by the CSRC and the Public Security Bureau in 2019, seriously disrupting the order of the securities market.

  中国消费者协会数据显示,游戏用户对于网络游戏投诉数量连年增长,2019年仅前三季度就超过3万件,从2019年前三季度网络游戏投诉的类型分布来看,售后服务类占比较去年同期下降%,而诈骗、盗号等安全类问题的投诉占比则较去年同期增长%。一方面,通过投诉数量的增长可以看出,游戏用户维权意识大幅提高;另一方面,企业应当加强用户权益保护的意识,重视用户的投诉并及时解决。

The number of online game complaints from game users has grown year after year, with more than 30,000 in the first three quarters of 2019 alone, according to the China Consumer Association. On the one hand, through the increase of the number of complaints, we can see that the awareness of protecting rights of game users has been greatly improved; on the other hand, enterprises should strengthen the awareness of protecting the rights and interests of users, attach importance to the complaints of users and solve them in time.

  为了更好地评估中国游戏产业中各企业社会责任承担状况,伽马数据建立了企业社会责任评估模型,从企业负面、违法违规、社会贡献和社会认可四个方面进行评估,综合得出企业社会责任承担状况。

In order to better evaluate the status of corporate social responsibility in the Chinese game industry, the gamma data established the evaluation model of corporate social responsibility, and evaluated it from four aspects: corporate negative, illegal, social contribution and social recognition.

  其中,重点媒体是指《人民日报》《新华社》《中国青年报》《光明日报》《经济日报》及中央电视台等权威媒体。其余财经及产业类媒体,暂未计入考量范围内。研究显示:腾讯游戏、网易、完美世界、世纪华通、多益网络、中手游、游族网络、创梦天地、金山软件、乐元素等企业,在履行社会责任方面,做得较为出色。

Among them, the key media refers to the People's Daily, Xinhua News Agency, China Youth Daily, Guangming Daily, Economic Daily and CCTV and other authoritative media. The rest of the financial and industrial media are not considered. Research shows: tencent games, netease, perfect world, century huatong, douyi network, middle-hand tour, tour network, create dream heaven and earth, golden hill software, music element and other enterprises, in the performance of social responsibility, do more outstanding.

  近年来,腾讯的游戏业务快速发展,企业也越来越重视经济效益与社会效益的统一。腾讯自2017年上线“成长守护平台”开始,逐步建立覆盖网络游戏“事前、事中、事后”的未成年人健康上网保护体系,并通过不断升级加强对未成年人上网的管理。同时,腾讯也在通过开展公益活动、布局人才教育、研发功能游戏、产品联动中国传统文化等多种方式积极推动企业社会效益的发展,其中在功能游戏领域的发展成果显着,2019年推出了《见》《长空暗影》《家国梦》《佳期》等多款产品。腾讯游戏作为中国游戏产业中的龙头企业,同时在世界范围内也具备较大影响力,未来将承担更多社会责任。

In recent years, Tencent's game business has developed rapidly, and enterprises have paid more and more attention to the unity of economic and social benefits. Tencent began to launch the \"growth guard platform\" in 2017, gradually established a network game to cover the \"before, during, after\" the protection of minors health online protection system, and through continuous upgrading to strengthen the management of minors online. At the same time, Tencent is also promoting the development of corporate social benefits through public welfare activities, personnel education, R
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